Video formats and preparation
Optimizing Videos
Original video files are often large and heavy. By optimizing (encoding or compressing) a video, you ensure that it can be played more smoothly on different systems and that less disk space is used.
If you are not using professional encoding software (such as Adobe Media Encoder), you can use free alternatives. For example, we recommend the open-source program HandBrake. This program is available free of charge at: [https://handbrake.fr/](https://handbrake.fr/
Please note: we are not responsible for the content, functionality, or security of third-party websites, software, or tools.
HandBrake is just one possible solution. There are several good (free) programs available that allow you to optimize video files.
Determine the Correct Video Settings
To get an overview of the original video, it is recommended to check the existing video settings:
Windows: Right-click on the video file, then select Properties and Details.
macOS: Right-click on the video file and select Get Info.
You can then compare these values with the optimal settings and, if necessary, re-encode the video to save disk space and ensure optimal playback.
Optimal Video Settings
1. Codec
Select the correct codec. Since most browsers support this format, we recommend always exporting the video as: MP4 / H.264
2. Resolution
The videos should work on desktop PCs, tablets, and phones. They should be responsive and look good at the same time.
1080p is recommended: 1920 x 1080 pixels / web optimized
3. Bitrate
- For short videos: 3 – 8 megabits per second
- For long videos (30 minutes or more): the bitrate should be between 1 – 3 megabits per second
Our tip: For static videos (for example, PowerPoint screens with audio), you can test whether 1 megabit per second is sufficient. If necessary, you can increase the bitrate.
4. Frame rate (frames per second)
- Static videos: 25 – 30 frames per second
- If there is a lot of movement in the video: 60 frames per second